Plant with Cass | Mastermind Case Study
Unlocking new possibilities for workshops, multiplying leads and enquiries, and flourishing with a vibrant email list and social following - here's how Plant with Cass transformed their business.
Name: Plant with Cass
Founder: Cass
Plant with Cass is all about terrariums! From her home studio or on-site for corporates, Cass runs terrarium workshops for individuals, special events like hens parties and team-building corporate events. She also sells beautiful terrariums made in all sizes and shapes.
Before joining the Marketing Mastermind, Cass from Plant with Cass faced challenges in her marketing. She was unfocused and unsure of how to move past her initial growth and startup success. Cass was struggling to show up on social media consistently and had limited marketing activities which were hindering her growth.
But then, everything started to shift and accelerate when she took part in the Focus & Flourish Marketing Mastermind.
Cass says, “Working with Mel and Ngaire from Focus and Flourish is the best thing I could have ever decided to do! I was sceptical at first as I had paid for other programs and coaches previously and felt I got nowhere. I first met these ladies at [networking] and after their presentation, I just knew I had to work with them.”
Support and Encouragement to Unlock Potential
Through an in-person strategy day, fortnightly small group mentoring calls and ongoing Slack accountability and feedback, The Marketing Mastermind provided Cass with unparalleled support and encouragement.
This helped fuel her confidence and unleash a remarkable boost in momentum, which brought results!
Cass says, “People are saying to me, ‘your business is getting a lot of traction’ - and I say to them it’s all because of the Marketing Mastermind! [Ngaire and Mel] have been pushing me and supporting me and I couldn’t have done it without them.”
“Working on the plan together and then having the actions broken down for me each fortnight meant I could go back to the plan and work my way down.”
Under the advisement of Focus & Flourish marketing, Cass increased her workshop prices to match other similar offerings in the market. While this was a scary thing, it was an important step toward her reaching her revenue goals.
100% in growth from email to offerings
During her time in the Marketing Mastermind, Cass signed up to email marketing software and launched her first newsletter! She saw her email list grow from zero to 100 subscribers in less than two months. Cass also started scheduling more regular social media content and experimenting with new formats for her, like Reels and Stories on Instagram.
Cass says, “Focus & Flourish pushed me to do things in my business that I was always scared to do, because I felt lost and scared. They gave me the guidance through their Mastermind program and I was also able to keep in touch with them over messaging and emails. The support they gave me was unmatched by anything else I'd ever signed up for.”
As Cass applied the teaching in the Mastermind, with the accountability to keep her moving, her enquiries for workshops started to grow. A big goal for Plant with Cass was realised while in the Mastermind, Cass booked her first corporate workshop! This workshop for over 20 people was booked offsite, with the increased per-person rate AND with added travel costs. It was a real triumph for Cass, and a testament to all her hard work during the Mastermind.
Cass says, “I now have achieved so much in my business and will continue to work with Mel and Ngaire after the Mastermind program. Love what you ladies do!! Thank you.”